Date of Award

11-25-2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Rhetoric and Writing

First Advisor

Earnest Cox

Abstract

Ernest G. Bormann's fantasy theme criticism and the media studies analysis were used to analyze and critique images from the Ebony Fashion Fair from 1963 - 1965. The importance of this fashion show was revealed during a time when the Civil Rights Movement was at its climax. The results concluded that John H. Johnson and Eunice Johnson, founders of Ebony magazine and the , challenged the prevailing social situation with their actions by showcasing positive images and experiences in Black and European communities.

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