Date of Award
5-7-2020
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Mass Communication
First Advisor
Christopher Etheridge
Abstract
Muize Oluwadamilare Lemboye FACIAL RECOGNITION AND MASS MEDIA USE: EFFECTS OF TECHNOLOGY ON PERCEPTIONS OF PRIVACY Artificial intelligence is used to explain how technologies perform human activities the way humans do them. Facial recognition is an aspect of Artificial intelligence that explains how technologies recognize and humans’ face to perform human activities. As facial recognition technologies (FRTs) have become increasingly popular components in today’s globalized society, this thesis aims to discover people’s perception on its effect on privacy. In-depth interviews were conducted among 15 students and staff of UA Little Rock School of Mass Communication to discover this perception. The result showed that people do not have enough knowledge of how their faces and information are used because they do not read terms and conditions before agreeing to use FRTs. The study also showed the privacy concerns people have about using FRTs on social media, applications, and online, the threats FRTs may invoke and the recommendations to protect one’s privacy from FRTs threats.
Recommended Citation
Lemboye, Muize, "Facial Recognition and Mass Media Use: Effects of Technology on Perceptions of Privacy" (2020). Theses and Dissertations. 932.
https://research.ualr.edu/etd/932
