Date of Award

9-4-2015

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art

First Advisor

Kevin Cates

Abstract

Simplification, as an effective visual solution, is frequently applied in modern graphic design. During my graduate studies, this method was integrated with each project including identity design, package design and print design. As a result, it not only helped clarify thoughts in the creative process, but it also helped form a relatively consistent style. However, since graphic design refers to communication via visual elements, this presents the problem of whether simplification affects the transfer of information. In other words, the degree to which the visual language should be literal needs discussion and exploration. Contrary to the simplified expression of graphic design works, my illustrations developed in the opposite direction. Extreme details in a picture fully display the appeal of complexity. Instead, a straightforward message has more weight in graphic design, therefore, simplification helps achieve the accurate interpretation of meanings.

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