Date of Award

12-2-2009

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art

First Advisor

Thomas Clifton

Second Advisor

Marjorie Williams-Smith

Abstract

In this thesis I show how I have integrated the design brief concept with my art philosophy to help guide the exploration and visual resolution of three academic visual projects. The design brief is the most significant project management tool I have added to my design philosophy and production approach during my graduate studies. It has not changed the art I create, but rather has changed how I plan for and manage the production of my art. The brief consists of a series of questions that I can apply to all design decisions to make sure those decisions remain consistent and productive. As a designer I use multiple digital and traditional artists' tools that allow me to use visual data in myriad forms and formats. As projects require me to pull more and more information and inspiration from multiple media, it becomes difficult to stay focused and directed. I have added a design brief to each of my graduate projects to maintain focus, and to help me become a more proficient creative manager and a more competent art director.

Download

Share

COinS