Date of Award

11-20-2025

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Computer Science

First Advisor

Elizabeth Pierce

Abstract

Concerns for cybersecurity awareness and training in the public have been rising at astronomical rates over the past few years. People globally have entered a critical intersection with computers. Computers are being used in everyday life, and users do not have an easy way to understand their own cyber risk. Consumers deserve to know how secure their new Internet of Things (IoT) system is in a quick, efficient way before they purchase the device and while they own it. The following research looks to improve on ideas for the criteria and the development of a security label. Few prototypes currently exist for an IoT security label, and most standards organizations haven’t formally adopted a final label or seal to be provided on devices. The research also aims to gain some understanding of how much security & privacy knowledge everyday users of IoT devices may have and what their concerns may be when it comes to safeguarding their personal data. The research sets out to discover the cybersecurity & privacy attributes that consumers currently care about, the specific design elements of a label that consumers would like to see, and to determine if a user-centric label was effective in raising consumers’ cybersecurity awareness. This, in turn, could also determine if consumers think this is a worthwhile effort. The research utilized SurveyMonkey Audience in a multi-phase survey approach to collect a valuable dataset for determining the results of the research aims previously mentioned. The results provided valuable insights into the necessary attributes, design elements, and awareness indicators that should be included in an IoT Cybersecurity & Privacy Label. The study also provided potential reasons for future research. The results and analysis of this research are hoped to be used in the implementation of a future label by the FCC or other similar agencies.

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